#Tide Ocean Material®

The Certina collection is increasingly marked by sustainability. In 2021, the brand is launching high-quality ecological packaging made entirely from recyclable materials for the first time. Even the cushion on which the timepieces rest inside their box is made from organic cotton and recycled polyester.In parallel, the company is presenting a new watch strap that utilises sustainable fabric instead of materials such as leather or metal: #tide ocean material® upcycles plastic waste from the oceans into fashionable and robust bracelets.

Certina has always felt a great affinity for the oceans of our world. Whether it is participating in underwater research projects, the development of pioneering diver's watches or our partnership with the Sea Turtle Conservancy: We feel a deep connection with the element of water.

That is why we love the idea behind #tide ocean material®. Together with scientists from Eastern Switzerland University of Applied Sciences OST, the committed team has developed an award-winning method of mechanically upcycling plastic waste from the oceans. The upcycled material is then made into cool, robust and high-quality watch straps, for example, which will be featured on a few of our timepieces from now on. We would like to invite you to discover this new, colourful aspect of Certina.