Exclusive premiere of the DS-1 Big Date 60th Anniversary in Hamburg
The official premiere of our latest creation was celebrated in the urban jungle of Hamburg on 21st August 2019. Media representatives from ten countries had the exclusive opportunity to learn everything there is to know about the latest Heritage model.
Certina President Adrian Bosshard was more than happy to personally present the new watch to the international guests. Sixty years after the introduction of the DS concept, the DS-1 Big Date 60th Anniversary is setting new standards with its Nivachron™ balance spring – as the guests in Hamburg were able to experience for themselves.
The negative impact of magnetic fields on the accuracy of conventional mechanical watches was demonstrated using everyday objects. Thanks to its anti-magnetic properties, these forces had little effect on the DS-1 Big Date 60th Anniversary – which left guests feeling all the more enthusiastic. Reflecting the challenges of modern everyday life, the atmosphere evoked an "urban jungle" with its vivid greens – and matched the new bright green dial of the DS-1 Big Date 60th Anniversary perfectly.