Certina's pioneering history: analogue plus digital

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A brief look into Certina's history of innovation takes us first to 1936, which finds the Kurth brothers thinking out of the box – and ahead of their time – with a pioneering digital model. The ground-breaking hybrid combines a mechanical movement with a numeric display: the movement is fitted with a spring that drives rotating discs with Arabic numerals to present the time in hours and minutes in separate windows on the front of the case.

Innovation continues when quartz and digital technologies meet in the 1977 release of another pioneering effort: the Certina DS Quartz Chronolympic. Its Liquid Crystal Display (LCD) shows electronic timings, precise to the 100th of a second, as seven chronograph functions offer intermediate (lap) and total elapsed times in hundredths of a second, seconds and minutes.

One final example to underscore Certina's history of pioneering ideas: in 2004, the Certina DS Pro combines a traditional analogue time (hour and minute hands) with integrated digital displays to present new digital alarm and GMT functionality, taking the best of both worlds.