Security and robust reliability have been at the heart of the brand's identity ever since it was founded in 1888. Again and again, over the years, the Swiss watchmaker has confirmed its dedication to sturdy construction, water resistance and precise performance under extreme conditions. Its forward-thinking approach to international markets is also evident in early Certina commercials in Spanish, English and German. And all over the world today, in every language, Certina means Double Security. Building on its reputation for robust reliability, Certina's introduction of the DS "Double Security" concept in 1959 gave it a giant head start over the competition.
Double Security was an excellent way for the brand to showcase its technological expertise, and Certina was soon linked with scientific research and technological communities, and with three key areas of human exploration: water, air and earth.