Since 2013, CERTINA has been Official Partner and Timekeeper of the FIA World Rally Championship (WRC). The dynamic and challenging environment of this exciting sport is a perfect match for the Swiss sport-watch brand. CERTINA is present in many countries where rally racing is very popular and the company continues to increase its worldwide market share with this important sponsorship agreement.
As Official Partner and Timekeeper of the WRC, CERTINA has dominant brand presence at all thirteen World Championship races in the WRC calendar. From January to November, the CERTINA trademark is featured on the time display in TV broadcasts, on banners along the route, at the starting line, and on the back wall of the podium where winners greet their cheering fans after the race. CERTINA uses this partnership with the WRC as a platform to increase brand awareness and integrate car rally into its overall marketing strategy. WRC activities are an ideal opportunity for the sport watchmaker to strengthen its top market position.
Growing brand awareness
An important reason for CERTINA's involvement in rally sponsorship is the huge popularity of the sport. This is especially true in Scandinavia, where the WRC series have a huge following and where CERTINA is also one of the leading sport-watch brands. Similar levels of popularity have also been developing in Germany, Spain, Poland, Great Britain, Argentina and Portugal, where highly visible races are also held.
Rally sport – the perfect fit for our brand image
CERTINA has been closely associated with motorsport since the 1970s. It is not the first time CERTINA has been involved with the top tier of rally sport. Between 2002 and 2005, CERTINA sponsored the late Scottish rally driver Colin McRae (1995 WRC World Champion), as well as Petter Solberg (2003 WRC World Champion).
Anyone wishing to succeed in car rallying needs outstanding technology and precision, as well as endurance and concentration. These qualities are also important for the daily work of the Swiss sport watchmaker and make rally racing a perfect match for sporty and reliable CERTINA watches.