The Swiss sport watchmaker CERTINA is starting 2013 as Official Partner and Timekeeper for the FIA WRC World Rally Championship. With this sponsorship commitment, CERTINA aims to strengthen its global position as a sport watch brand and further expand its market leadership in Scandinavia.
As Official Partner and Timekeeper, CERTINA will have a dominant brand presence at all thirteen World Championship races in the WRC 2013 calendar. From January to November, the CERTINA trademark will be featured on the time display in TV broadcasts, on banners along the route, at the start line, and on the back wall of the podium. Adrian Bosshard, President of CERTINA, is delighted with this partnership with the FIA WRC World Rally Championship: "Rallying demands everything of man and machine that you can only imagine in racing. This dynamic and challenging environment is a perfect match for our brand and our timepieces."
The ideal addition to Formula 1
CERTINA has been closely associated with motor sports since the 1970s. The sport watch brand has been the Premium Partner of the Sauber F1 Team since 2005. The new partnership with the WRC is an ideal addition to this sponsorship in Formula 1. Its involvement with the top tier of rallying is by no means new territory for CERTINA. Between 2002 and 2005, the Swiss sport watchmaker sponsored the late Scottish rally driver Colin McRae (1995 WRC World Champion) as well as Petter Solberg (2003 WRC World Champion).
Strengthening the top position
An important reason for CERTINA's return to rally sponsoring is the huge popularity of the sport in Sweden, Norway, Finland and Denmark. WRC races attract very high numbers of spectators in Scandinavia, the countries where CERTINA is the market leader. The WRC sponsoring activity is therefore an ideal opportunity for the sport watchmaker to strengthen its top position and to gain new market shares.
Anyone wishing to succeed in rallying needs outstanding technology, precision, endurance and concentration. These qualities are also important in the daily work of the Swiss sport watchmaker, and make rallying a perfect match for sporty and reliable CERTINA watches.