Since last year, CERTINA has been Official Partner and Timekeeper of the FIA World Rally Championship (WRC). The dynamic and challenging environment of this exciting sport is a perfect match for the Swiss sport watch brand. CERTINA is present in many countries where rally sport is very popular and the company boosts its worldwide market share through this ongoing sponsorship deal.
As Official Partner and Timekeeper, CERTINA has a dominant brand presence at all thirteen World Championship races in the WRC calendar. From January to November, the CERTINA trademark is featured on the time display in TV broadcasts, on banners along the route, at the starting line, and on the back wall of the podium where winners greet their cheering fans, after the race. CERTINA uses this partnership with the WRC as a platform to increase brand awareness and integrate car rally into its overall marketing strategy. The WRC activities are an ideal opportunity for the sport watchmaker to strengthen its top market position.
Growing brand awareness
An important reason for CERTINA's involvement in rally sponsorship is the huge popularity of the sport. In Scandinavia, audience figures for WRC races are very high and CERTINA is one of the market leaders in Sweden, Norway, Finland and Denmark. Brand awareness is also increasing in Germany, Spain, Great Britain, Argentina and Portugal, where races are also held. A WRC race will take place in Poland – also a very important market for CERTINA – for the first time in 2014.
Rally sport – the perfect fit for our brand image
CERTINA has been closely associated with motor sports since the 1970s. The sport watch brand has been the premium partner of the Sauber F1 Team since 2005. The partnership with the WRC is an ideal addition to our sponsorship activities in Formula 1. It is not the first time CERTINA has been involved with the top tier of rally sport. Between 2002 and 2005, CERTINA sponsored the late Scottish rally driver Colin McRae (1995 WRC World Champion), as well as Petter Solberg (2003 WRC World Champion).
Anyone wishing to succeed in rallying needs outstanding technology and precision, as well as endurance and concentration. These qualities are also important for the daily work of the Swiss sport watchmaker and make rallying a perfect match for sporty and reliable CERTINA watches.