For more than six years, a close, dynamic and successful partnership has linked CERTINA and the Sauber F1 Team. The renowned Swiss sportwatch brand's logo will be displayed on the sidepod front deflectors of team cars, as well as on the helmet visors of both drivers Kamui Kobayashi and Sergio Pérez. As a Premium Partner of the Sauber F1 Team, CERTINA will also provide the two drivers and the entire race team with its sporty and precise timepieces.

The 2010 racing season had its ups and downs for the Sauber F1 Team. The team had to deal with a few failures and reliability problems in the first half of 2010, that were mostly beyond its control. From the middle of the season, however, things began to turn around for the team, and they were able to finish with important championship points on a regular basis. The racing style and superb overtaking manoeuvres by Formula 1 newcomer Kamui Kobayashi—named Rookie of the Year 2010 by readers of the famous English "Autosport" magazine—brought a lot of excitement and gave everyone much to talk about.

Year 2010 also saw a lot of important changes brought to the F1 car itself. The minimum weight regulation for the car was raised from 620 kg to 640 kg. This change prompted the reintroduction of the use of KERS (Kinetic Energy Recovery System), a change which required that the various teams—including Sauber F1 Team, rethink and redesign their entire car. Another innovation, of particular importance for the drivers, is adjustability, set from the cockpit, in the rear spoiler now instead of the front one. The change from Bridgestone to Pirelli tyres will also mark a very big change in 2011, and was a major technical set-up challenge for the teams. No doubt, Formula 1 fans can look forward to an exciting season in 2011.

For CERTINA, the longstanding and loyal partnership with Peter Sauber and his Swiss Formula 1 team is a very important one. The brand has been involved in motorsport for many years, and working with a Swiss team led by Peter Sauber in this dynamic, high-tech sport is truly a perfect match for CERTINA. The brand's logo will figure on the sidepod front deflectors of the race cars, as well as the helmet visors of both drivers, Kamui Kobayashi and Sergio Pérez. As a Premium Partner of the racing team, CERTINA will also supply the two drivers and the entire team with its sporty and precise timepieces.

Adrian Bosshard, President of CERTINA, states: “The dynamic and innovative environment of Formula 1 and, in particular, the reliable cooperation with Peter Sauber’s Swiss team are a great match for CERTINA. Our brand has been committed to sport for many decades now and has a longstanding association with motor sport, in particular. In 2010, we again enjoyed a very positive response, on an international scale.

“We’re delighted to be extending our established partnership with CERTINA,” says Team Principal Peter Sauber. “This cooperation has not only worked well during the good times; we’ve also come though the more difficult periods together. We share common values, with outstanding craftsmanship and precise timekeeping definitely among them.”