Precision, reliability, innovation and dynamism. These are the values that have always linked Certina to sport. This is why, at the height of his boxing career, the legendary Muhammad Ali was a Certina Ambassador. Through the decades, however, most Certina personalities have come from the world of motorsport: Mike Doohan, Alex Crivillé, Petter Solberg, Sete Gibernau, Timo Glock, Thomas Lüthi, Robert Kubica and Pedro de la Rosa have all been Certina partners.

Certina is particularly committed to Formula 1. It has been Premium Partner of the Swiss Sauber F1 Team since 2005. Certina also supports Fabio Leimer, a talented Swiss driver in the GP2 Series since 2010. The sportwatch company has also worked with the Swiss stuntman Oliver Keller, who is now a permanent fixture in Hollywood. Norwegian biathlete Ole Einar Bjørndalen has been a Certina Ambassador since 2011―an ideal partnership for the brand. Bjørndalen is the most successful biathlete in history, and embodies the values of precision and endurance like no one else.